SEO: It means Search Engine Optimization [SEO]. It is a process to get organic traffic to your website or blog. To get more traffic and also get top ranking on search engines all site owners are required to do website SEO. So How to do a better SEO? and what are the types of SEO? all this information is given in this blog.
What Is SEO?
The complete form of SEO is "Search Engine Optimization" and it is a process to get more organic traffic to a website or blog. SEO brings your website top on Google and also works for your website's health SEO makes backlinks to your site and also gives your content suggestions for better ranking on Google. There are three types of SEO.
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
White Hat SEO
All the SEO experts use White Hat SEO because it is the best way to rank on Google for a long time. White Hat SEO works slowly but it is legal. If you do white hat SEO to your website then you will rank on Google but it is a time-consuming process. There are two types of white hat SEO.
- On-Page SEO
- Off-Page SEO
On-Page SEO
On-Page SEO is very important to your site because on-page SEO decides your website content length and also works on H1 to H6 headings, Keywords using, Interlinking, External Linking, and more. On-Page SEO is working as an optimizer of your website. With the use of on-page SEO, you can rank on Google fast and easily. In on-page SEO you need to learn about some techniques like the use of headings, Keywords Stuffing, and more.
- Title tags
- Internal links
- HTML code
- URL optimization
- On-page content
- Images
- User experience (UX)
- H1 to H6 Heading
- Content Marketing
Off-Page SEO
Off-Page SEO is also an important part of a website. In off-page SEO you can build your website backbone. If you want to increase your website DA & PA then you need to do Off-Page SEO like make backlinks, social bookmarking, and more that provide your website back health. There are some important techniques of Off-Page SEO.
- Link Building
- Brand Building
- Content Marketing
- PR
- Local SEO (GMB and Citations)
- Social Media
- Forums
- Influencer Marketing
- Events
- Guest Posting
- Podcasts
- Reviews
- Content Syndication
Black Hat SEO
It is also the best part of SEO but it is an illegal process according to google. If you do black hat SEO to your website then it works fastly but not for a long time. After some time Google will blacklist your website then you can't rank on google easily. So we can say that Black Hat SEO is very fast but not good for a long-term website.
Gray Hat SEO
Gray Hat SEO is the mixed-up of White Hat SEO & Black Hat SEO. It works on both sides but if we talk about the use of Gray Hat SEO then we can say that it is used by some SEO experts.